Customer Lifecycle Automation for
Cloud Marketplaces
Transform complex marketplace transactions into seamless, automated workflows that handle everything from initial quotes to renewals and usage-based upgrades. By intelligently automating offer creation across CPQ flows, renewal events, and product-led growth triggers, our solution eliminates manual processes while ensuring every revenue opportunity is captured and executed efficiently.
Capitalizing on Opportunity Across the
Full Customer Lifecycle
The rapid increase in cloud marketplace adoption is due to a self-reinforcing cycle of growth – more cloud commitments leads to more buyers, which leads to more sellers and cloud partner co-selling, and this is primed to continue for the foreseeable future. Canalys forecasts public cloud spending increasing to $590 billion by 2028.
With more buyers procuring through cloud marketplaces, businesses are wise to capitalize wherever there is opportunity to reduce friction across the full customer lifecycle. Companies that intentionally expand their marketplace automations – from listing and private offers to renewals, usage-based invoicing, and freemium conversions – stand to efficiently scale cloud revenue.
Features:
Integrates with your existing systems to automate three critical revenue streams:
- CPQ-driven transactions that convert approved quotes into marketplace offers
- Scheduled renewals that automatically generate future-dated contracts
- Usage-triggered expansions that create offers based on product usage thresholds.
Each workflow can be customized with appropriate controls and approval processes while maintaining real-time synchronization between your systems.
Ideal for:
Enterprise Software Companies with high-volume marketplace transactions seeking to automate quote-to-cash processes
Product-Led Growth (PLG) Companies looking to automate usage-based billing and freemium conversions through marketplace channels
Subscription-Based SaaS Providers who want to streamline renewal management and reduce friction in expansion opportunities
WorkSpan Co-Sell Automation closes the partner execution gap.
"WorkSpan's integration has been a game changer.
Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."
"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."
“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”
“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”
"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"
Resources
Your go-to hub for valuable guides and information to help you succeed.
Planning Partner-Led Growth2025 Edition
This e-book outlines how to leverage the power of partnerships to execute against your planning strategy and achieve your partner revenue growth goals in 2025.
Executing for Partner-Led Growth in 2025
This ebook provides recommendations for implementing Partner Revenue Flows that drive measurable, repeatable partner-led growth in 2025.
