Delegate Authority to Your Partner Network
By providing a secure, automated framework for Channel Partner Private Offers (CPPO) and Multiparty Private Offers (MPO), ISVs can delegate and manage marketplace selling authority across their partner ecosystem. Empower partners with the freedom to sell while maintaining control over terms, pricing baselines, and compliance.
Why this? Why now?
As cloud marketplaces continue their self-reinforcing growth cycle, channel partners become more critical. Canalys predicts over 50% of marketplace sales will flow through the channel partners by 2027.
Forward-thinking companies are unlocking the value of their reseller and distributor networks by authorizing cloud marketplace transactions through CPPO, CPO and MPO capabilities.
By allowing resellers better positioned with customers to adjust pricing, terms, and packages according to the customers’ specific needs, companies are experiencing increased renewals, shorter deal cycles, and higher win rates.
Book a demo today to learn how WorkSpan can help you securely mobilize your channel partners to drive revenue.
Feature Lists:
Centralized Resale Authorization Management - Configure and authorize the resale offers (CPPOs/MPOs) centrally, ensuring compliance from designated reseller partners.
Customizable Pricing and Terms - Reseller partners have the flexibility to customize the final offer presented to the end customer, allowing tailoring to the unique needs of each buyer.
Seamless Cloud Marketplace Integration - Resellers can access and manage the offers directly through their usual marketplace portals.
Centralized Deal Monitoring and Reporting - full visibility and control over resale authorizations, offers, and transactions. Track key metrics, monitor performance, and review detailed reports to optimize channel partner programs.
Ideal for:
ISVs seeking to scale their partner-led marketplace revenue
Organizations looking to empower partners while maintaining governance
Companies transitioning from direct-only to partner-enabled marketplace selling
Businesses requiring better visibility and control over partner marketplace activities
WorkSpan Co-Sell Automation closes the partner execution gap.
"WorkSpan's integration has been a game changer.
Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."
"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."
“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”
“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”
"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"
Resources
Your go-to hub for valuable guides and information to help you succeed.
Planning Partner-Led Growth2025 Edition
This e-book outlines how to leverage the power of partnerships to execute against your planning strategy and achieve your partner revenue growth goals in 2025.
Executing for Partner-Led Growth in 2025
This ebook provides recommendations for implementing Partner Revenue Flows that drive measurable, repeatable partner-led growth in 2025.
Grow Revenue with Reseller Partners with WorkSpan
This blog outlines how reseller partnerships, streamlined through WorkSpan, create opportunities to scale revenue and expand market reach.
