Scale your partnerships efficiently
AI-powered expertise that extends your partner team's reach across every opportunity and every account for every seller
Hire more partner managers?
But hiring budgets are already maxed out
Focus only on forecasted deals?
But revenue leaders discourage “tagging and flagging”
Accept organic execution?
But sellers have poor recall and poor attachment rates despite internal announcements & enablement
The Partner Scaling Dilemma
Your partner ecosystem is expanding—more partners, more solutions, more revenue potential. But your partner management team isn't growing at the same pace. The math becomes impossible: How can a handful of partner managers effectively support thousands of sellers across hundreds of opportunities on scores of differentiated solutions?
How AI Partner Teammates Work
WorkSpan AI Partner Teammates serve as the intelligence amplifier of your partnering team:
01 Relevant Partners
As your seller works an opportunity, Partner Advantage presents the partners that are relevant for that specific account and industry—showing partners who can give an advantage in that context.
02. Partnering Knowledge
Partner Advantage Cards — Zero-click intelligence embedded in every CRM opportunity
Interactive Conversations — Natural language interface for detailed partnership questions
Automated Workflows — One-click process execution for referrals and transactions
03. Direct Connections and Actions
Partner Advantage Cards give sellers simple actions to progress their deal by engaging the partner. They can contact the partner’s seller directly, share referrals, or ask for Partner Manager’s help. Self-service allows sellers to pull the partner, so that you are not pushing the partner to them.
Leverage for your sellers. Leverage for your partner managers.
Sellers attach more partners to their opportunities and accounts. Partner Managers focus on deepening your partnerships and providing more sales advantage – let your AI Teammate serve the sellers.
Your AI Teammates
Provide Immediate Answers
AI that's always online and knows your partnerships keeps the deals moving
Make Partner Introductions
Connect the right partner contacts for each industry, account, or opportunity
Coach on Sales Plays
Walk reps through joint partner solutions and how to run deals with partners
Workflow Execution
Manage referrals, deal registration, and marketplace offers
Your Partner Resources
Focus on the Biggest Deals
With more time for important deals, every partner headcount makes a bigger impact
Identify Strategic Opportunities
Have time to recognize and work on the most important opportunities in the partnership
Build Trust and Relationships
Expand executive and strategic alignment to build further faster
Measurement & Progression
Give partner managers time to build and manage, not just execute your partnerships.
Measurable Revenue Impact
AI Partner Teammates deliver measurable return on investment across key business metrics:
Growth in TCV on AWS Marketplace - Boomi Case Study
Savings scaling cloud partnerships - Datastax Case Study
Single-year strategic partner opportunity growth - Qualtrics
Year-over-year increase in partner referrals - Databricks
“We are experiencing success in the Microsoft Co-Sell Program and exceeding projections by leveraging WorkSpan.”
We wouldn't have been able to scale as we continue to grow. At this point, we're doing thousands of private offers and connecting at different stages across thousands of opportunities.
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"Within days, our account teams are on the phone with AWS. This rapid connection allows us to present a united front to customers, leveraging our combined strengths to win deals."
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"It was 20+ hours of my week... It's now a 10-second process, because of WorkSpan."
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Complete Partnership Intelligence Platform
WorkSpan AI Partner Teammates power your entire partnership execution strategy:
Partner Advantage — Zero-click partnership intelligence on every opportunity.
Partnership Workflows — Automated cross-company processes for seamless execution
Partnership Analytics – Comprehensive visibility into partnership performance
REPORT
WorkSpan is the ‘Champion ’ in Canalys Global Co-Sell Software Leadership Matrix
