One feature request we’ve heard more frequently is the need for additional integration between our customer’s HubSpot CRM and their hyperscaler partner portal.
“I've been truly impressed with how WorkSpan’s native app within HubSpot has streamlined our co-selling process. It’s incredibly easy to use, letting us manage co-selling with partners right within our preferred CRM - HubSpot.”
Mark Asbury, Strategic Partnerships Leader,
A leading semiconductor and infrastructure software solutions company.
Today, we’re excited to announce the release of WorkSpan Hyperscaler Edition with HubSpot to enable organizations using this CRM to enhance co-sell operations with their hyperscaler partners.
These new capabilities automate away grunt work to give you more time for building collaborative partner relationships that drive growth.
The results?
- Increased pipeline value
- Accelerated deal velocity
- Enhanced deal win rates.
Here are the main capabilities you can expect with this enhanced HubSpot integration.
Refer Opportunities from HubSpot with Your Hyperscaler Partners
Traditionally, organizations partnering with hyperscalers have found it challenging to manage co-selling activities across ecosystems using their HubSpot CRM.
WorkSpan’s latest release delivers the first single application to automate your co-sell actions across the leading cloud hyperscalers: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud.
You can now embed the WorkSpan app directly into your HubSpot dashboard to create, edit, accept, reject, launch, and close referrals. Plus, you’ll get full visibility and control of your partnership efforts—without leaving your CRM.
New deal functionality is also available:
- Automatic Referral Creation from Deals: When a new deal is created in HubSpot, you can automatically generate a corresponding referral for sharing with cloud hyperscalers, ensuring seamless initiation of your co-selling opportunities.
- Deal Page Integration: You can embed the WorkSpan app in the deal page of HubSpot to facilitate efficient management of referrals and create new referrals specifically associated with a deal.
And, as with all our solutions, you can build custom reports and dashboards for complete visibility into your co-sell pipeline, allowing you to track, attribute, and measure co-sell performance in real-time.
Automate Co-Sell Activities with Triggers and Workflows
Your business needs are unique. Custom automation in this release reduces manual effort and minimizes the chance of human error.
Our new HyperScaler Edition with HubSpot allows you to set up configurable triggers and workflows to automate referral sharing based on your needs. For example, you can enable workflow-triggered actions in HubSpot to automatically update the referral when deal details are modified.
Get Real-Time Updates with Bi-Directional Sync
Partners today have to access multiple cloud partner portals like AWS ACE, Microsoft Partner Center and Google Partner Advantage to manage their partnerships. This introduces complexity, a need for learning multiple tools and platforms, and redundant manual steps to update deal information across their CRM and these partner platforms.
Our HyperScaler Edition with HubSpot includes a native referral object to enable fully compliant referral creation and bi-directional sync, allowing you to sync your deals and hyperscaler opportunities.
Changes made in HubSpot or within AWS, Microsoft Azure, or Google Cloud are automatically reflected in each system, maintaining consistent, up-to-date information across platforms.
Easily Establish and Control Data Sharing
There isn’t a one-for-one match between the fields in hyperscaler partner portals and those used by partners in their HubSpot CRM. This forces partners to default the fields or take manual action to update these values.
The WorkSpan AI-Powered Universal Process Adaptor solves this challenge by translating your processes and taxonomies to match those of hyperscalers, ensuring seamless information sharing. You define and control what information gets shared with your partners. This enhances data privacy and ensures that only relevant information is shared.
Quickly Install and Self-Onboard
A solution that is cumbersome to install and time-consuming to learn impacts your return on investment. We’ve streamline the implementation process so you can accelerate your time-to-value.
You can install our new release in the HubSpot App in a few hours and self-onboard within a few days. Deploy the solution at your own pace using simple to follow steps.
Finally, as with all our solutions, industry-standard security and compliance features are baked into our Hyperscaler Edition with HubSpot. This includes sophisticated, attribute-based access control for fine-grained security; SOC2, Type II and GDPR compliance; and the ability to easily enforce your organization’s data privacy and access policy uniformly across all partner-facing teams.
Our customers report significant results with WorkSpan—27% higher win rates and 40% faster deal cycles. We’re excited to bring these same results to our customers using HubSpot.
Say goodbye to manual processes, missed revenue opportunities, and data inaccuracy. Now, you can focus on building relationships and driving revenue.
Contact WorkSpan today or request a demo to learn how you can leverage WorkSpan to turn your HubSpot CRM into a central hub for managing customer relationships and building winning partnerships across AWS, Microsoft Azure, and Google Cloud.
Happy Partnering!
WorkSpan is the Category Leader for Ecosystem Cloud. With Ecosystem Cloud, our customers are capturing a disproportionate share of the Ecosystem Economy — and you can too. Join the WorkSpan network where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure, cloud-based network growing business & abundance together.
